Building a brand identity

As part of the unit CUAGRD514 – Create and Manipulate Graphics, I developed a brand logo and promotional banner for a fictional athleisure company named GE. Based on the business requirements provided, I designed a modern and dynamic logo that reflects the brand’s active lifestyle identity, incorporating clean lines and bold typography to convey energy and movement.

In addition to the logo, I created a visually engaging website banner that aligns with the brand’s aesthetic, using a cohesive color scheme and high-quality imagery to capture attention and promote GE’s products. This project demonstrated my ability to interpret a client brief, apply design principles, and use graphic design tools to create professional visual assets tailored for digital platforms.

The brand wanted a simple and clean design that included the letters “GE” from their business name.