Additionally, we practiced resizing and transforming layers to fit design needs, as well as creating and deleting layers to manage our workspace efficiently. These skills were put into practice through a hands-on challenge where we designed a mood board collage, allowing us to apply everything we learned in a creative and practical way.

The before and after

As part of our practical exercises, we created original branded content images for well-known companies to strengthen our visual design and branding skills. I chose Under Armour and Bose, developing custom graphics that aligned with each brand’s identity and target audience. For Under Armour, I focused on visuals that reflected athletic performance and motivation, using strong typography and dynamic imagery.

For Bose, I took a more sleek and modern approach, emphasizing clarity, sound quality, and minimalist design to reflect the brand’s premium audio products. This task helped me better understand brand consistency, visual storytelling, and how to create compelling content that supports a brand’s message and market presence.

By the end of the unit we got to flex some of our skills and it was quite fun to just see what photoshop is capable of doing.

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In addition to the logo, I created a visually engaging website banner that aligns with the brand’s aesthetic, using a cohesive color scheme and high-quality imagery to capture attention and promote GE’s products. This project demonstrated my ability to interpret a client brief, apply design principles, and use graphic design tools to create professional visual assets tailored for digital platforms.

The brand wanted a simple and clean design that included the letters “GE” from their business name.

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